Want to keep your inner child alive? REWIND.

Brief

Problem

Fast-fashion for young Indians is crowded with generic, trend-driven graphics that lack emotional connection. While 18–25-year-olds strongly relate to childhood cartoons and today’s music culture, fashion rarely brings these influences together. There was a gap for an affordable brand that lets young adults express both nostalgia and their modern music-led lifestyle through everyday wear.

Solution

Rewind brings nostalgia and music together to create a new kind of fashion expression. By mixing childhood cartoon-inspired visuals with today’s music culture, the brand turns memories into designs that feel fun, emotional, and relevant. Our purpose is to keep joy alive in a world that pressures young people to “grow up” too fast.

Rewind is a fashion brand that blends childhood cartoons with today’s music culture to bring joy back into everyday clothing. Our brand promise is to create playful, affordable pieces that spark memories and make people feel good. We value creativity, authenticity, and self-expression, and our goal is to make fashion fun instead of serious or stressful. We exist because young people shouldn’t have to let go of the cartoons they loved or the music that shapes them now. Our tagline, Joy on a Loop, reflects the idea that happiness-just like your favourite song or childhood show-should be something you can return to again and again. Rewind creates clothing that keeps that feeling alive.

Brand Map & Brand Values

We are built for anyone who grew up watching cartoons after school and now lives with music in their headphones all day. We take those two worlds-childhood comfort and grown-up rhythm-and turn them into fun, wearable fashion. Every hoodie, tee or a sneaker carries a little spark of nostalgia, mixed with today’s music. Our purpose is to make clothing that feels personal, joyful, and full of attitude, without losing its innocence. We believe that the inner child deserves space in your wardrobe, and that creativity should never fade as you grow older.

Brand Map & Brand Values