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Just here to make your evenings a little better🍻
Just here to make your evenings a little better🍻
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Brief
Problem
The brief was to understand and design a complete physical packaging system for an Indian alcohol brand within a 5-day timeline. The project required creating bottle label designs and a functional crate, while developing a clear brand concept that works across physical packaging and real-world contexts.
The brief was to understand and design a complete physical packaging system for an Indian alcohol brand within a 5-day timeline. The project required creating bottle label designs and a functional crate, while developing a clear brand concept that works across physical packaging and real-world contexts.
The brief was to understand and design a complete physical packaging system for an Indian alcohol brand within a 5-day timeline. The project required creating bottle label designs and a functional crate, while developing a clear brand concept that works across physical packaging and real-world contexts.
Solution
The solution was to design a complete packaging system for Moonshine that feels relaxed, friendly, and easy to approach while still staying true to the alcohol category. I created two bottle labels with bold colours and expressive illustrations so each flavour has its own clear identity. A strong logo and clean layout were used to keep the brand confident and grounded. The crate was designed to bring both bottles together and includes small quirky notes that add a human touch, making the pack feel more social and inviting. Overall, the solution focuses on creating a well-balanced, flavour-led packaging system that fits naturally into everyday drinking moments.
The solution was to design a complete packaging system for Moonshine that feels relaxed, friendly, and easy to approach while still staying true to the alcohol category. I created two bottle labels with bold colours and expressive illustrations so each flavour has its own clear identity. A strong logo and clean layout were used to keep the brand confident and grounded. The crate was designed to bring both bottles together and includes small quirky notes that add a human touch, making the pack feel more social and inviting. Overall, the solution focuses on creating a well-balanced, flavour-led packaging system that fits naturally into everyday drinking moments.
The solution was to design a complete packaging system for Moonshine that feels relaxed, friendly, and easy to approach while still staying true to the alcohol category. I created two bottle labels with bold colours and expressive illustrations so each flavour has its own clear identity. A strong logo and clean layout were used to keep the brand confident and grounded. The crate was designed to bring both bottles together and includes small quirky notes that add a human touch, making the pack feel more social and inviting. Overall, the solution focuses on creating a well-balanced, flavour-led packaging system that fits naturally into everyday drinking moments.
Moonshine is a real Indian craft mead brand. This project is a conceptual reimagining of their packaging, created as part of an academic brief. The flavours, visual language, characters, crate design, and overall packaging system are my original design concept, not the brand’s current market packaging.
Moonshine is a real Indian craft mead brand. This project is a conceptual reimagining of their packaging, created as part of an academic brief. The flavours, visual language, characters, crate design, and overall packaging system are my original design concept, not the brand’s current market packaging.
year
2025
year
2025
year
2025
year
2025
timeframe
5 days
timeframe
5 days
timeframe
5 days
timeframe
5 days
tools
Adobe Photoshop & illustrator
tools
Adobe Photoshop & illustrator
tools
Adobe Photoshop & illustrator
tools
Adobe Photoshop & illustrator
Project Category
Branding & Packaging
Project Category
Branding & Packaging
Project Category
Branding & Packaging
Project Category
Branding & Packaging
see also
see also
