Ever imagined a street designed by Chumbak?👀

Ever imagined a street designed by Chumbak?👀

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Brief

Problem

Create a key visual for Chumbak that communicates its playful brand world without photography. The challenge was to use isometric illustration to express Chumbak’s promise of bringing joy to everyday life, while keeping the visual clear, product-led, and adaptable for web and social.

Create a key visual for Chumbak that communicates its playful brand world without photography. The challenge was to use isometric illustration to express Chumbak’s promise of bringing joy to everyday life, while keeping the visual clear, product-led, and adaptable for web and social.

Create a key visual for Chumbak that communicates its playful brand world without photography. The challenge was to use isometric illustration to express Chumbak’s promise of bringing joy to everyday life, while keeping the visual clear, product-led, and adaptable for web and social.

Solution

I created an isometric 3D illustration that reimagines an everyday Mumbai street through Chumbak’s lens. Everyday elements are transformed using Chumbak products- mugs, cushions, totes, candles, turning the ordinary into something playful and vibrant. By using the brand’s colour palette, motifs, and product shapes as architectural elements, the visual reflects Chumbak’s core promise of adding joy to daily life. The result is a clean, adaptable hero visual that works seamlessly across web and social media, forming the basis of the campaign “Everyday Life, The Chumbak Way.”

I created an isometric 3D illustration that reimagines an everyday Mumbai street through Chumbak’s lens. Everyday elements are transformed using Chumbak products- mugs, cushions, totes, candles, turning the ordinary into something playful and vibrant. By using the brand’s colour palette, motifs, and product shapes as architectural elements, the visual reflects Chumbak’s core promise of adding joy to daily life. The result is a clean, adaptable hero visual that works seamlessly across web and social media, forming the basis of the campaign “Everyday Life, The Chumbak Way.”

I created an isometric 3D illustration that reimagines an everyday Mumbai street through Chumbak’s lens. Everyday elements are transformed using Chumbak products- mugs, cushions, totes, candles, turning the ordinary into something playful and vibrant. By using the brand’s colour palette, motifs, and product shapes as architectural elements, the visual reflects Chumbak’s core promise of adding joy to daily life. The result is a clean, adaptable hero visual that works seamlessly across web and social media, forming the basis of the campaign “Everyday Life, The Chumbak Way.”





year

2025

year

2025

year

2025

year

2025

timeframe

7 days

timeframe

7 days

timeframe

7 days

timeframe

7 days

tools

Procreate & Photoshop

tools

Procreate & Photoshop

tools

Procreate & Photoshop

tools

Procreate & Photoshop

Project Category

Isometric Illustration

Project Category

Isometric Illustration

Project Category

Isometric Illustration

Project Category

Isometric Illustration

A pet owner views real-time updates and photos of their pet's activities through the RoverRide app, maintaining a sense of connection and reassurance.
A pet owner views real-time updates and photos of their pet's activities through the RoverRide app, maintaining a sense of connection and reassurance.
A pet owner views real-time updates and photos of their pet's activities through the RoverRide app, maintaining a sense of connection and reassurance.

say hello

Let’s work. Let’s talk. Let’s create.

say hello

Let’s work. Let’s talk. Let’s create.

say hello

Let’s work. Let’s talk. Let’s create.

say hello

Let’s work. Let’s talk. Let’s create.

Ready to build
something meaningful?

Bring the brief. Watch the magic!

richelleworkk@gmail.com

Copied

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All rights reserved. Richelle Dsouza @2025

Ready to build
something meaningful?

Bring the brief. Watch the magic!

richelleworkk@gmail.com

Copied

Facebook
Github
Linkedin
Behance

All rights reserved. Richelle Dsouza @2025

Ready to build
something meaningful?

Bring the brief. Watch the magic!

richelleworkk@gmail.com

Copied

Facebook
Github
Linkedin
Behance

All rights reserved. Richelle Dsouza @2025

Ready to build
something meaningful?

Bring the brief. Watch the magic!

richelleworkk@gmail.com

Copied

Facebook
Github
Linkedin
Behance

All rights reserved. Richelle Dsouza @2025

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